Friday, November 16, 2007

Joanna Figueroa and "Urban Indigo"

One of our past guest writers, Joanna Figueroa of Fig Tree Quilts, has graced us again with another beautiful collection, Urban Indigo, and today she talks about the inspiration behind it.

When I’m planning out a year’s worth of fabric collections, I always try to design in a variety of styles and colorways while still staying true to that Fig Tree look that all of my customers are looking for! Other than the 2 main collections that you all hear so much about (our latest main collection was Allspice Tapestry, seen here on the Jolly Jabber), many of us at MODA fabrics also design “in between” lines that release at other time throughout the year other than at one of the 2 main Quilt Markets. Often smaller in size, sometimes they are a bit different than the main Market collections in that perhaps they are seasonal, a departure from the main lines or more thematic in design.

Urban Indigo is our latest Fig Tree “in between” line for MODA. It releases into stores in mid-November. It is meant to be a sweet, soft and innocent group filled with a set of little prints & solids that will work well with any of our other collections or other MODA lines of fabric. It introduces a new “French blue” to our fabrics, a color we haven’t used before, hence the name Urban Indigo. That wonderful blue is paired with a soft butter yellow, a light cream, a delicate pink and little accents of grass green and mauve. The line was inspired by an article I came across in one of my favorite French magazines, Marie Claire Idees. They showed a page full of indigo jeans accented and decorated with sweet little prints and fabrics. The line took on a life of its own from that magazine page. I love a good inspiration!

To go with the line, we have designed a sweet and simple pattern, Sweet Clover, (featured here and available at www.FatQuarterShop.com), that shows you 2 separate colorway options for the quilt as well as what it might look like if you did or didn’t use some applique in the borders.

Hope you enjoy your own little piece of Urban Indigo!

Joanna Figueroa
Fig Tree Quilts

2 comments:

PamKittyMorning said...

Love the addition of the blue!

Camille said...

You seriously can't go wrong with fig tree! Joanna is such an incredible designer. This line is beautiful- but why wouldn't it be?? It's Fig Tree! :-)