Friday, February 1, 2008

Notes from Moda

Notes from Moda by Lissa AlexanderLissa Alexander, the Marketing Director at Moda, has agreed to keep the Jolly Jabber updated on what's happening at Moda! However, we need input from you all about what you want her to talk about and what you would like to know. So....here's another contest -- write what you'd like to hear her talk about on our comment page and we will randomly select a winner on Wednesday, 2/6 for a fabulous Moda prize. The winner will receive an At Water's Edge fat quarter bundle - a $100 bundle from Moda's most recent line!

Lissa is always asking about Emma so she thought the best way to introduce herself to Emma, and to you all, would be through a letter.


Dear Emma,

Your mommy and daddy asked me to write for their blog. I am so flattered but very nervous as well. What should I write about? Why choose me? I write like I talk and sometimes my words get all mixed up. I can spell, I guess that is good. I thought I would write to you and see what you thought.

I am a mother of four boys and one girl ranging in ages from 16-25. I have been a quilter for 26 years and I work for Moda. I have been working at Moda for 12 years. You are going to be 12 months soon, so it is almost the same.

I feel like I have the best job in the world! (Marketing Director for Moda) I get to work with the most talented designers. I get to plan projects. I get to make pretty pictures to go in magazines. I get to plan booths for shows. I get to meet other quilters from all over the world. I get to play with and touch fabric anytime I want.

Emma, What do you think your mommy’s friends would want to learn about moda? Do they want to meet the other people that I work with? I could talk about the owner. He is so fun. You would like him. He wears cool clothes.

Do they want to see behind the doors? How fabric is designed? What about if I told you what was going to happen before it happens? That is kind of like magic. I could do that.

What about the new 3 Sisters collection, Simplicity? It is pretty and soft. There are kits, jelly rolls, layer cakes, charm packs and more. You may need to hide some in your crib because everyone is going to want these.

Maybe your mommy’s friends could send in some suggestions on what they would like to hear about and I will write to you again.


Lissa Alexander
Moda Marketing Director

248 comments:

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Collette said...

I'd love to see how fabric is designed and the process of getting it "to the bolt." How does the fabric go from design to the bolt? How many times does it go back and forth before it's done? What does that look like? The inner workings would be fascinating to me.

MonicaP said...

Moda is my absolute favorite!! I love the designers, fabrics and quilts. I would love ideas on how to use the fabrics beyond the kits and patterns. Also, How Moda chooses their designers, which lines they choose to expand on. Actually, anything Lissa wants to discuss about Moda would be interesting to me.

Ginger Patches said...

I want to hear all of it!!! But mostly what's going to happen before it happens...I like that kind of magic :)

Kimberly said...

I too want to know everything! Most importantly, how do you keep from buying everything? I would have to sign my entire paycheck back to Moda every payday!

Marshall said...

What is Moda's schedule for releasing new lines of quilting fabrics? From start to finish, what are the steps in designing a fabric line to placing it on store shelves? How do you decide which colorways to manufacture?
Where are your fabrics manufactured?
I'm sure many of these questions have been asked within the 204 postings!
Thank you for this opportunity to learn from you.
Marshall

Anne said...

I'm curious about the whole process of the making of fabric. I would also like to know (see) how the jelly rolls are made (cut) and the charm packs too.

(Lately the Moda charm packs has not been 5" square but instead 5 x 4 7/8 which has given me a few headaches... :-)

QuilterJP said...

How does Moda choose their fabric designers? I have been a quilter since 1975 and a teacher for more than 10 years and I would love to design a line of fabric. How do I get to do this?

~D Spack~ said...

Could you bring back some oldies? Designs come and go so quickly! Would be neat to see and buy some of those from back in the beginning...:) I hope I get picked,'cause I never do and I WANT that free "stuff"!!!!!!!
~D Spack~

girleen said...

i would also like to see more small projects; i would also like to know how moda forcasts colors for the upcomming seasons.

Shawn said...

I would love to hear about the designers. How to become a fabric designer and how certain fabric designs are chosen. Are all accepted that are submitted?

Nancy said...

I'm interested to know: Were does the inspiration for Moda fabrics come from?

kathleen said...

Not everyone is a quilter of large coverlets. In my case I do a bit of "quilting" but it is always on a small scale, mostly with home dec projects. I like to see lots more table covers, runners, pillow cases, and the like. Getting new ideas for ways to incorporate quilt blocks into my projects would be wonderful.

Merritt said...

Dear Lissa,
I would like to hear the history of Moda, how it was started, how old the company is, who the first designers were and then bring us up-to-date to present day Moda, the designers and the future plans.
Merritt, Alabama

mandylifeboats said...

when i enter a quilt shop, i see a familar face and feel that certain something; that something is quality, money well spent on moda fabrics. would love to know what inspires you, how do u come up with the color combinations, have any designs not made it? what makes you retire a fabric line? any plans for aqua, red and white combination?

Tonya said...

How has Moda consistently found the most talented designers that wow us time and time again? Moda has taken over my fabric shelves and when I look at new lines, I always check Moda's first.

quiltma said...

I want to know how little old me can get the job of creating with all the new goodies

Mos Los Vagabondos said...

I would love to learn more about how fabric designs are chosen and how the fabric is made! Moda has such quality fabric.

Linda said...

Wow! I'm wiping up the drool right now! What a generous giveaway. I've been admiring all the Moda fabrics I've seen on so many people's blogs, and would love to be able to handle it for myself! I'd love to hear about the people who design the fabric.

Linda T in ON, Canada

wendylynne said...

I'd love to hear about fabric is designed and to hear what is coming up would be great too!

Bonnie said...

Hi well Im glad you asked... I like knowing a company is listening to consumers.. I live in Fla and I cant seem to find fabric that has a male fishing theme (ie fish fresh water or salt water.)
I Love Moda fabric and would like to see more "man fabric"
thanks for listening

Amy said...

I've noticed that all the collections from Moda seem to have a certain "feel" that makes them all belong to the same Moda family, no matter how different the collections actually are. What is your strategy for maintaining that Moda identity across such varied fabrics?

Gretchen said...

Anything about Moda would be great! However the one question I have is how does Moda pick new fabric designers?

janeob said...

I always say "you cannot go wrong with Moda fabrics". They are always top quality patchwork and quilting fabrics. I would like to know how long it takes for a fabric range to get from concept to the market and how many people work on the designs in a single range - is it only one person? Also how do you decide what ranges / fabrics in a range come to Australia and why does it feel like they take forever to get into our stores?

Valerie said...

As many of the other commenters do, I would love to know also how Moda chooses new designers. You never know, right? LOL** I mean, what quilter WOULDN'T want to design for Moda? Lol* Also, how exactly does the design process work? Are those cabbage roses drawn by hand first? Or are there computer programs used to aid designers with shapes and concepts? Is there a recipe that designers use when creating their lines? Like so many large prints, medium, and then small? Then do they build off of those? Then how are the designs transferred to fabric? Are large scale "stamps" used, and how are they made if so? Lol* We want to know it all. Moda is like chocolate for quilters... :)

momid5 said...

I mostly would like to know about the owner because leadership determines the "whole" of the output. Does he go to art galleries, concerts, what does he read? Is he influenced by others as well as the Moda "family"? How does he say "no" or "oh yes!!!" to a proposed collection? Does he ever wear ties?
Keep up the good marketing; we all really like it.

tpott said...

I would love to know how the designers start, color or fabric design? Do they go with color trends? I'm guessing Moda is starting the trends...How long does it take from starting a line of fabric on paper, to printing the fabric line? How did the owner/owners decide FABRIC not say wallpaper?Did they growup with a love of fabric? Maybe,from watching their grandmother or mother sew, like I did? How did they start? How did you Lissa get such a cooool job?... Toni Anne from Long Island, NY

pam1228 said...

Where do the designers get their inspiration in creating fabric come from? Each coolection is so unique, but they all work together in bleding to make a fabulous quilt. Thanks for the info!!!

Jette said...

Even here in Denmark we love Moda
I love your homepage.
What can we expect from Moda in the future?
Can you give us a hint?

Regards to all from Copenhagen
Jette

~D Spack~ said...

Amber here - hope to win and learn from Lissa!!!

Jill said...

I would love to know what is going to happen before it happens!

Becky S. said...

What a fun job Lissa has playing with Moda fabrics every day!
I would like to know more about the fabric designing and printing process. Sneak peeks at future fabrics are nice too. What is the next fun thing to come after jelly rolls and layer cakes?

JanJ said...

Wow - all those questions. OK, here's a different one.
Lissa, family and close friends aside, if you had to make one quilt who would you make it for and what colours and design would you chose?

Claudia said...

Hi Lissa,

I'm excited about the Starry Nights Kit I saw on the Moda website which will be available in March. I love kits especially batik kits and the Girls Best Friend fabric is beautiful.

I'd like to know if you are planning more batik kits in the upcoming months.

Thank you.

Marion said...

Lissa -- don't be nervous at blogging, it's just another cool trend and we all had our first blog experience to...do you know that means 'web log' =)

Moda seems to have a knack for recognizing (or better said creating) new trends in fabric! I have various interests such as how you obtain designers, what the process is for determining a design, how does one become a designer, but with all of that in the works I think WHAT I'D REALLY LIKE TO KNOW IS: how did Moda get started? What is the foundational history of such a successful business? How old is Moda? What are the mission and vision of Moda?

Thank you kindly~

Linda said...

I agree with Denise. I would especially like to know how people come up with a product line. Maybe a pictorial tour of the mills.

Michelle said...

I would like to know how designs are chosen, the process from design selection to final product, how color trends are determined, do you quilt and who are some of your favorite quilt artists - you know us quilters, we want to know it all!

The Georgia Peaches said...

I'd like to know where the designers get their inspiration from... It is it nature, color, color trends, trend books, etc. Do they ever by artwork and add too or is it all done free hand. Julie

Nicole said...
This comment has been removed by the author.
Nicole said...

YES, YES, YES!!! I'd love to meet people at moda, know what was coming, and see how the fabric is made. This all sounds fabulous!!!

Sharon said...

Who came up with the idea of jelly rolls? I think they're a fabulous way of packaging a fabric collection.

Sharon said...

Who came up with the idea of jelly rolls? I think they're a fabulous way of packaging a fabric collection.

Sharon said...

Who came up with the idea of jelly rolls? I think they're a fabulous way of packaging a fabric collection.

Anita said...

I love the beautiful desings of Moda. In Holland we don't have all. But I used them mostly. And I want to hear more about the Moda's.
Greetings from the Netherlands.

Marlene Biles said...

Moda is wonderful! We'd all love to hear about the people that work there, how the decisions for fabric lines are determined and I'd also love to use more and more Moda fabrics . . .

Anita said...

I love the beautiful desings of Moda. In Holland we don't have all. But I used them mostly. And I want to hear more about the Moda's.
Greetings from the Netherlands.

Joan said...

What fun reading all the post about Moda and their ideas. Go Moda!

Betty said...

I am new to your site, thanks to a very good friend that sent me your website address.
The colors, the projects are all very exciting and fresh.
It makes the winter not feel so harsh when you look at all the bright fabrics and projects!

6thSister said...

As a new quilter, i am trying anything and everything but i always go back to using Moda fabric, patterns and kits.
My main question I have is about the Moda Jelly Roll Tins and Sampler Tins. I have several so far and want to collect them all for my quilt room. They are so cute and fun to use them as a quirky purse. Are Tins designed for most lines and how can I see previous Tins from earlier collections? Ev in Texas

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