We had the great privilege of meeting one of Moda's newest designers at Market in October. Her name is Kate Spain, and she is just one of the nicest people on the face of the earth. Her first line for Moda is called Verna, and this wonderful dose of spring love hits stores in February 2010. But before then, we thought it'd be nice to formally introduce her to our Jolly Jabber readers, like any good debutante, so here she is...a little meet 'n greet post for ya :)
1) So give us a little background info!
After college, I created handmade decorative and functional wares in an artist's cooperative in Newport, RI. After that I moved to NYC, where I was a children's book designer at Simon & Schuster Publishing. I worked primarily with Nickelodeon to develop media tie-in books for their hit shows. From there, I segued from books to children's accessories, designing and developing licensed-character merchandise for several leading accessories companies in NYC. For many years, I worked on Hello Kitty accessories that were sold at Target, Limited Too, and other national retailers.
Finally in 2008, I decided to take a leap and start my own art licensing business. I put together a portfolio of my own artwork and showed it in a booth at Surtex (surface design and textiles trade show) in New York City. I've shown there for 2 years now and in that time have signed licensing contracts with over 10 companies in product categories ranging from paper tableware, ceramics, and scrapbooking, to kitchen textiles, gift wrap, and stationery. And of course...fabric!
2) How did you come to design fabric for the oh-so-prestigious Moda?
Around Christmas last year, one of my family members, Nancy, was visiting from Indiana. I told her a bit about my new design venture and shared some of my artwork with her. Nancy happens to be an avid quilter and she thought my art would be great on fabric -- she suggested I send some art samples to Moda. So I did! After a month of pacing and fingernail-biting, I learned the great news that Moda decided they'd like to work with me. I remember the actual day, February 18, 2009 (does that give you any idea of how excited I was/am?).
3) So what is the inspiration and story behind Verna? How do you envision it being used?
Verna is a celebration of spring! I love to garden, and when the cheery crocuses, tulips and daffodils start to bloom, it's a sure sign of spring's arrival. I always feel so hopeful, inspired and optimistic at this time of year and wanted to try to capture some of those sentiments in Verna through the use of color and lively patterns. The color palette has April shower blues, bright sprigs of green, blooms of pinks, yellow and apricot, and earthy browns. The Vernal Equinox happens at that time of year, so I shortened "Vernal" to "Verna" and liked the sound of it. One of the patterns in the collection is called "Equinox" too! Then, after poking around a bit more about the word "Verna" I found that it's of Latin origin and means "spring green" so it really fit perfectly.
Aside from the adorable quilt kit being offered on FQS, I think you could make some really cute girls' dresses, colorful quilted handbags/totes/weekender duffels...or..jeez..any craft project you can think of!
4) What is your fabric design process?
5) And finally – what are you doing right now?
In other areas, several new lines of paper tableware will be at Target in the upcoming months. I've also been working on a presentation for Target on a number of products for holiday 2011. In spring 2010, The Gift Wrap Co. will be coming out with bags, gift wrap and novelty items that feature my "Cherry Blossoms" pattern. And I'm honored to have two specially designed lines of tableware that will be offered at Crate & Barrel in early Spring 2010. Looking forward to an exciting and colorful year ahead!