Thursday, April 1, 2010

On a Whim II by Amy Schimler for Robert Kaufman Fabrics

Amy Schimler returns to the Jolly Jabber to talk about her recently released line for Robert Kaufman, On a Whim 2! Her style is bright, vibrant and fun, and her designs are heavily influenced by her love of the outdoors and wildlife. All this is evident in her new line, and best of all it works for boy, girl, and gender-neutral (a.k.a. "I don't know yet!") decor. Be sure to leave her some love on her blog -- and it doesn't hurt that she's got a giveaway going on! ;)

The first On a Whim collection was incredibly successful…is that what led you to design this follow-up line?

Well, yes and no. We picked the designs first and they had such a playful feel, it made sense to name them On A Whim 2.

What was your inspiration for On a Whim 2, then?

Because I sell my designs to many markets, I have a large number of designs in my portfolio at any given time. The art directors at Robert Kaufman and I decide on a direction and pick designs that we both like. I rework some of the designs that we agree upon and create new designs and coordinates. On A Whim 2 was a completely new direction without reference to On A Whim, but wound up with the same playful feel.

What is your vision for the line – what sort of projects do you have planned, and how do you envision quilters using it?

I am so excited to see what people use this fabric for. I can’t wait. I have seen so many interesting uses of my fabrics to date, I am sure I will continue to be pleasantly surprised by everyone’s creativity. I can see this collection used on children’s products of course, toys, stuffed animals, clothing, bibs, blankets, etc. But I think there are some more sophisticated prints in this line, I particularly like the outlined bird prints in neutral combined with the zig zag stripe fabric and am hoping to find time to sew up some mix-and-match pillowcases. I can also see these for other home products such as fabric baskets, throw pillows, quilts of course, and aprons. The fabrics look to be selling very well so far and I am hopeful everyone is enjoying sewing with them.

What can we look forward to next?

I am thrilled to be creating a new collection for Quilts for Kids. Animal Party (my previous collection for the organization) was a huge success and helped so many children. The next group will have more animals, of course, and is geared toward a youthful market. That is all I can share so far, but I can say it is shaping up to be a fun group of designs.

Thanks so much!


Amy Schimler
Amy Schimler
Red Fish Circle Blog

6 comments:

Alicia said...

I loved the last kit that she did! I cannot wait to see the fabric in person!

Little Lady Patchwork said...

The frogs and chicks are so cute!

I am a FQS twitter fan!

Red Fish Circle said...

Thanks for posting and featuring my new line!

WoolenSails said...

That is such fun fabric, would be fun to quilt with.

Debbie

Mary on Lake Pulaski said...

Amy's designs continue to be amazing! Love this new line!

KathyBaker24 said...

I have an interior design site and I am interested in purchasing a link on your website. Your site looks great and I would love to be part of your blogroll. Or, if you prefer we could exchange links.


If this is possible, could you let me know how much you would charge for a basic text link. My site is located at http://www.genuinestyle.net.


Thank you for your time, I look forward to hearing back from you.