Thursday, March 15, 2012

Designer Tidbits: Aneela Hoey

The Fat Quarter Shop is excited to welcome the darling Aneela Hoey to the Jolly Jabber. Aneela’s latest fabric collection is A Walk in the Woods from Moda Fabrics.

Q: What was the first seed that grew into the A Walk in the Woods collection?
A: For an online swap a couple of years ago, I made an embroidery of Little Red Riding Hood and she was the original starting point for this collection.

For another online swap I also made a Little Red Riding Hood appliqué for a sewing machine cover - that is where the image of little red talking to the blue bird sitting in the tree originated. So, I guess you could say a couple of online swaps a few years back kick-started this collection (even though I didn't know it at the time).

Q: If your collection had a soundtrack what would be on the list?
A: The soundtrack would certainly have Ruby by The Kaiser Chiefs on it.

Q: What single print/SKU in the collection is your favorite?
A: Definitely Little Miss Red herself. I love how the print turned out in the end but it was such a lot of work sketching this up in Illustrator - designing really is a labour of love.

Q: What is your favorite project you have made using this collection?
A: My Crackle Quilt (I say "my" quilt but it is now under the ownership of my eldest daughter).

Q: If this collection had a scent to it, what would it be?
A: Lily Of The Valley - sweetly enchanting and from the woods.

Q: Can you give us a sneak-peek of your next fabric collection?
A: My next line is called Cherry Christmas. It will be out in July.

Q: If you had a mascot, what animal would it be?
A: I think it would have to be a chicken. There is something so homey about a chicken.

Q: Who is your favorite celebrity?
A: Helena Bonham Carter

Q: If we were making a movie about your life, who would you want to play you?
A: Catherine Tate

Q: Who is your favorite fabric designer not including yourself?
A: Right now I am loving Lizzy House.


tubilinha tiacarminha said...

Que ótimo encontrar você aqui,seus tecidos são o que há.Parabéns!

If Toys Could Talk said...

Thanks for interviewing one of my absolute favorite designers! I enjoyed getting to know a bit about her.

Carrie P. said...

OH, that bedroom is so sweet!

Flying Blind... said...

Got to love Aneela x

Colleen said...

Such a great interview! Obviously you dont take yourself to seriously if Catherine Tate is your 'play me' person. Good choice!

Cynthia said...

I love Aneela Hooley's work and I wish I were in a fabric swap with her!!

Elsa said...

I love that Aneela would have Catherine Tate play her life in a movie, I love her!
I just finished a quilt with Sherbet Pips for a new baby in the family, it turned out so cute. We're getting ready for another, so think A Walk in the Woods will be next!

JanetK said...

O my gosh! I love that Christmas print preview! Nice interview on one of my favorite designers - I also made a baby quilt recently with Sherbet pips...

Swedish Scrapper said...

I absoulutely Love your Crackle quilt! I have bought the pattern and I'm working on it now-- awesome how the desogn shifts!