Q: Where did you find your original inspiration for Simply Style?
A: You will see in my collections (past and future to come!) flowers, and simple geometric designs, with a splash of vintage feel. These have been pretty consistent in my years of decorating, and go to fabrics for quilting, so naturally when I design fabric lines, these concepts are pretty dominant. I design what I find pleasing to my eye. :)
Q: What was your “aha” moment in designing this collection?
A: We finished designing and okaying colors and strike offs for this collection last year sometime during the summer. It was when I saw it all together, when I had my aha moment of how I was going to use the line.
|Kaleidoscope Quilt Kit featuring Simply Style by V & Co.|
A: I have a Bernina 185 and I just recently upgraded to a Bernina 580. My kids use and are learning on both. Although I have to admit, it's super easy to teach them on the 580 where I can easily have them change the speed to super slow and have them do more on their own this way. It's been a very good teaching tool. My 6 year old just sewed her own borders on a block we made into a pillow. She was so proud. And so was I.
Q: What is your favorite part of the fabric industry?
A: Favorite part of the fabric industry would be the ever changing style of a love that humans have had for textiles for centuries. I love to watch the trends of colors and size in prints, to create a different look of something that's been around for a long time. It's fascinating.
|Confetti Quilt Pattern by V & Co.|
A: Well, first off, color. There are certain colors that I'm drawn to. Second, ads. I know it sounds weird, but hear me out: in ads you are drawn to things that catch your eye, whether it be color schemes, or design. I pay attention to what catches my eye in each ad and then I let my imagination take over and go from there.
Q: What is your design process?
A: I first draw then, it gets placed in the computer using Illustrator.
Q: What is your favorite print in the collection?
A: Yikes. That is a hard one! Okay i can pick one: I'm pretty drawn to the simple rectangle prints, because they are great basics to add to any quilt design. Available in Graphite Gray, Lime Green, Aquatic Blue and Navy Blue.
|Bubbles Quilt Pattern by V & Co.|
A: Not repeating the same design over and over (especially the ones I love the most). I know I love chevrons, so instead of creating the same chevrons from collections in the past (that I have fallen in love with), I have to change it a little, to create a new look. Perfect case in point would be the chevrons from the Simply Color, and the ombré chevrons from Simply Style.
Q: What are your favorite and least favorite colors and why?
A: Favorite colors are green, and blue. Always have been, I think it's because it reminds me of the beach. I grew up near the beach and I love anything that reminds me of being close to the beach. :) Least favorite color: purple, (but I like eggplant!), I don't know why. I've tried to figure out what purple has done to me in the past, where it all went wrong between us and I can't figure it out. When I do, I'm sure it will relieve years of therapy.
|Color Block Pouches by V & Co.|