Wednesday, October 30, 2013

Designer Tidbits: Sandy Gervais

Sandy Gervais is bringing the hip vibes of Soho NYC straight to your sewing room! Soho Chic by Sandy Gervais for Moda Fabrics takes its cues from the energetic neighborhood in New York City, and the collection is here to energize your next quilt and sewing projects. Sandy Gervais will tell you more about Soho Chic, so keep reading for a closer look!


Q: Where did you find your original inspiration for Soho Chic?
A: A trip to New York and the neighborhood of SoHo.


Q: Tell us about your background. How did you get into the fabric and quilting industry?
A: I wanted to design greeting cards but my high school counselor did not think an A in art class made you an artist. It took me 7 years before I decided to go against the counselor’s advice and start a greeting card company – My Dream Designs. I later started incorporating the card images into small quilted wall hangings. I then turned the quilts into patterns and my Pieces From My Heart pattern company was born. I showed these patterns at International Quilt Market in St. Louis years ago, where I was discovered by Moda Fabrics.


Q: What projects do you hope to see using Soho Chic? Quilts, apparel, accessories, home d├ęcor projects?
A: I feel like SoHo Chic will work well in all aspects of the sewing/quilting/fashion world. I think Joy’s dress shows that it will work well for fashion.


Q: Tell us about your background. How did you learn to sew, quilt, and design fabric?
A: My mother taught me to sew clothes at a very young age. I did not take up quilting until shortly before I started designing fabric. I still like to make clothing. I wish I had more time to sew clothes. Sewing clothes that fit perfectly is very time consuming. It is all about the fit.


Q: What are some blocks or obstacles you encounter in your creativity, and how do you get past them?
A: I often turn to chocolate to ease my artist block!


Q: What is your favorite print in the collection?
A: I really like the Ovals print in leaf and teal. It is a recreation of my original “cheerio” print.


Q: What do you plan to make using Soho Chic?
A: I have already made 7 SoHo quilts. My daughter would like to do some fabric in embroidery hoops for her walls – I think we will use SoHo Chic.

15 comments:

KaHolly said...

Beautiful colors and great story!! Confirmation that you can follow your dream. Just look where it can lead to!!

Becca said...

Absolutely love this set. Wonderfully playful and bold!

Michele T said...

Gorgeous colours and designs!!!

Lia*s Handmades said...

Fabric from Sandy Garvais was the first quilting fabric I ever bought 3 years ago and I still love her designs. This line actually makes me like purple, the colour combinations are great, I especially like the teals :)

VickiT said...

I really love this fabric line. It's just full of gorgeous colors that I tend to like a lot. That dress is beautiful.

Nancy M. said...

This is one of my favorite lines right now. I hope to get some of it before the end of the year. Can't wait to make something with it...a quilt probably.

Sheryl said...

These are my colours. Such beautiful choices.

Kathy said...

Such beautiful prints and colors!! And I absolutely love those chairback covers...what a great idea! PS - I never went along with my guidance counselor's advice either.

Colleen M said...

LOVE these colors together!

Brandy Pettit said...

Fabric in embroidery hoops is such a neat idea, and this fabric will look fabulous! Thank you for introducing it!

Margaret said...

Beautiful fabric and designs. They are now on my wish list that I am giving to my family for what I want for Christmas. This proves dreams do come true if you want it enough to pursue them.

Michele said...

I love Sandy's lines and this one is no different. It is going on my wish list for sure.

Barbara McD said...

I've already bought a charm pack and a jelly roll in this line - I LOVE this group!!

LappVivi said...

Oh I love the hue in this serie!

Sew Simply said...

I use chocolate for the very same reason.