Kimberly Jolly is the founder and owner of Fat Quarter Shop and It’s Sew Emma. FQS started in 2003 as a side hobby for Kimberly. She was working as an accountant full time, while cutting, packing, and shipping right out of her home during nights and weekends. As Fat Quarter Shop’s reputation grew, she decided to pursue it full time! (Her husband, Kevin, joined her not long after).
Flash forward today, Fat Quarter Shop offers quilting fabrics, fabric precuts, quilt kits, patterns, notions and more. We also offer a wide range of exclusive kits, clubs and block of the month programs. We offer major brands such as Moda Fabrics, Cotton + Steel, Riley Blake Fabrics, Windham, Robert Kaufman, Art Gallery, Marcus Brothers, Lakehouse and Northcott. We carry the largest online selection of fat quarter bundles!
It's Sew Emma® began as a dream for Kimberly, As an avid quilter, she has seen hundreds of quilt patterns over the years, some great and some not so great. In 2011, Kimberly decided to gather a team of creative friends and began creating great patterns that are exclusive to Fat Quarter Shop and have well written step-by-step instructions that’s practically fool proof! It’s Sew Emma also publishes our own books such as Simply Fat Quarters and Fat Quarter Style and as well as books of other quilt designers such as Lori Holt, Gerri Robinson and Sherri Falls.