Designer Tidbits: Jeni Baker

With budding flowers and mod designs, Nordika by Jeni Baker of In Color Order is the perfect mid-century twist on the sweet Scandinavian countryside. Jeni is here today on the Jolly Jabber to introduce you to her second collection for Art Gallery Fabrics. Enjoy!

Q: Where did you find your original inspiration for Nordika?
A: I was originally inspired by the Scandinavian countryside. Sweet floral meadows and mystical swamp lands. These places come together with a mid-century modern twist in Nordika.

Q: What was your “aha” moment in designing this collection?
A: The “aha” moment for this collection was definitely when I started incorporating my simple hand drawn flora. I've never considered myself much of an illustrator and wasn't sure how my sketches would translate onto fabric. I'm glad they became a part of the collection, they add a touch of whimsy. It was then that I knew where I wanted Nordika to go!

Q: What would be your collection's theme song?
A: I think my collection's theme song would be Disconnected by Keane. It's mysterious with a touch of darkness.

Q: How does the creative process differ when designing patterns and fabric collections?
A: For me, it's very different. The biggest difference is how I get started. When I'm designing a fabric collection, I immediately start working on the computer, drawing directly into Illustrator using a digital tablet. For pattern design, I almost always start by working with graph paper and pencil. I don't bring it into the computer until it has been drafted. I think since there is so much more math involved with pattern designing, I feel the need to do it on paper. It feels more natural.

Q: How did you develop your design aesthetic?
A: It's difficult to develop a design aesthetic without everything looking the same. It's more like you discover it. As I've been designing both fabric and patterns, I've realized what I like and don't like. I didn't really have a crystal clear picture of that until I saw what wasn't doing and what I keep coming back to. So for me, it has come about as I have had more experience designing.

Q: What is your favorite print in the collection?
A: My favorite print from the collection is Tulip Vines in Licorice. I love how bold it is with the black background. I used it to create a travel set for my vintage Singer Featherweight sewing machine!

Q: What projects do you hope to see made using Nordika?
A: I can't wait to see what everyone makes with the Whimsicöl panel! And of course I'm always excited to see how the collection will be mixed with other prints in quilts!

Q: What projects have you made or do you plan to make with Nordika?
A: I've made a little bit of everything with the collection already, but am looking most forward to re-doing my sewing room with Nordika! New curtains, a sewing machine cover, and some fun sewing accessories. I'd love to use Nordika for a very traditional quilt pattern too, like a Double Wedding Ring or Courthouse Steps.

Labels: ,